About Us

What is Never Outworked Apparel?


Never Outworked Apparel is a fitness apparel and accessories brand, manufacturer and online retailer based in the United Kingdom. We specialise in Gym, Sports, Athletics, Lifestyle and Formal Wear clothing for bodybuilders, weightlifters and athletes of all shapes and sizes. We only supply high quality apparel and all of our products are hand finished in the United Kingdom.

We are also passionate about doing our part to save the environment, which is why we only use 100% recyclable packaging for all of our orders.

What does the logo mean?


The logo is actually a slight optical illusion. From one view you can see a bird with a head, wings and a tail. From another view, you can see only the eyes and beak of a bird.


Specifically, the bird in the logo is a Peregrine Falcon, which is the fastest member of the animal kingdom. The Peregrine Falcon is a symbol of power, strength and vision. It soars above its competition (like us). It is characterised by having a blue-grey back, white underparts, and a black head. These colours are reflected in our company colour schemes.


These falcons are formidable hunters and are a well-respected bird of prey. The Peregrine hunts from above, preying on other birds and bats in mid-flight. Renowned for its speed, the Peregrine Falcon can reach speeds of up to 389 km/h (242 mph) during its hunting stoop (high-speed dive), making it over 3 times faster than any Cheetah.


How did we start?


Founded in 2020, the company started in the humble beginnings of London in the UK. It started with a vision to do something which had never been done before. We wanted to provide top quality and tailor-made formal wear for athletes and bodybuilders, at affordable prices. Since then, our product collection has grown massively and the company has gone global, with customers from all over the world.

What are the core values of Never Outworked Apparel? 

1. Hard work

Hard work is what built this company. It was born from the idea that hard work beats talent, when talent doesn’t work hard. There is no excuse for being outworked, and we vow to never be outworked by our competition.


“Never outworked.”

2. Happiness

Happiness is at the forefront of everything we do. Happy staff and happy customers are the recipe for a successful business.


“Success is not the key to happiness. Happiness is the key to success.”

3. Respect

Respect is an integral part of how the company is run. We think of all our suppliers, staff, clients and customers as one big family. At Never Outworked Apparel, we encourage a community feel where everyone cares and looks after each other.

As well as respecting people, it’s equally important to respect this planet we live on! That’s why we pledge to be as environmentally friendly as possible and always aim to use recyclable materials.

“Fear no one, but respect everyone.”


4. Honesty

In order for our business to be successful, we need our customers to trust us. We want our customers to have complete faith in us and in our products. That’s why we’re completely open about what our products are made from and how they’re made. 

“Honesty is the best policy.”


5. Vision

In the fast-paced and ever-changing world that we live in, it is vital that we have the vision to stay ahead of our competition and adapt. We are constantly thinking of new and innovative ideas to revolutionise the fitness and fashion industries.  

“All your dreams can come true, as long as you have the courage to pursue them.”


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